About Us

✨ The Story Behind Dear You ✨

Dear You started with a problem I couldn't solve at the shops.

I was pregnant, uncomfortable, and desperately searching for sleepwear that was soft, breathable, and actually beautiful - not another polyester set that felt suffocating against my skin. Natural fabrics like linen and cotton have existed for centuries. Why was everything being made from plastic?

So I made my own.

Inspired by the romance and femininity of the Regency era — think Bridgerton, Jane Austen, empire waists and soft florals — I wanted sleepwear that felt like stepping into another world. One where getting dressed for bed was its own quiet ritual. Where comfort and beauty weren't opposites.

Dear You was born from that longing. Every piece is made from 100% natural cotton or linen, designed for women who believe they deserve to feel beautiful at home — not just when the world is watching.

Thank you for being part of this. Feel beautiful at home, just as you are. 🌸